Single-origin purity, unmatched freshness, and a purpose-driven philosophy have positioned Dilmah as the undisputed leader in the region’s tea service. In the GCC’s competitive hospitality landscape, excellence is measured in details. And few details matter as much as what is served at the table, in the lounge, or in-room—where a simple cup of tea can either feel forgettable or refined. Dilmah has mastered that difference. Today, Dilmah holds an estimated 60% market share in

What World of Coffee Dubai 2026, the region’s leading coffee event, revealed about matcha’s role in GCC beverage culture.

Wilden Herbal representative explains how their patented product Herbpress is currently the only system that transforms an espresso machine into a professional tool for the instant extraction of pure medical herbs, bringing the precision, speed, and ritual of espresso into the world of tea and botanical infusions as a whole.

Photo by Johnny Stephens We spoke with Charlie and Natalie Winkworth-Smith, founders of Saicho, about the emerging interest in tea pairing in the hospitality industry and the vision of the company for the development of this innovative market segment. T Hospitality: Do you consider yourselves pioneers in the tea–food pairing segment, or was your concept influenced by an existing culture or trend? Charlie & Natalie Winkworth-Smith:  We've been dedicated to developing sparkling

Mr. Basarion Zalikiani, Founder of Tea Country shared his insights with T Hospitality in anticipation of the company’s participation in Gulfood 2026. T Hospitality: How strategically important is the GCC market for your business today, and how do you see its potential evolving in the coming years? Basarion Zalikiani: When we look at a new partner country, we start with the statistics—but we never stop there. We consider the country’s culture, the political and economic sit

The Smart Label – Host Innovation Award , promoted by Fiera Milano and Host Milano in collaboration with POLI.design and under the patronage of ADI – the Association for Industrial Design, has established itself in just eight editions as a global benchmark for innovation in the hospitality sector.   This year, the distinction was once again highlighted through the products recognised across three categories: Smart Label , for products with outstanding innovative features; In