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Global Tea News
Phuc Long’s Hanoi Gambit: How Vietnam’s Oldest Tea Brand Is Betting Big on a Flagship Store to Challenge Coffee Giants in the Capital
Vietnamese tea brand Phuc Long, backed by Masan Group, is opening its first flagship store on Hanoi's prestigious Trang Tien Street, marking a strategic push into northern Vietnam's competitive café market after more than five decades of building its reputation.
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