Global Tea News

Chinese modern craft tea brand BASAO is aiming to enter premium dining and global lifestyle scenarios by offering a younger, more convenient approach to tea drinking. The brand showcased its modern approach to tea drinking during a recent food culture exchange program in Beijing, serving as the sole tea beverage partner of the event.

Shizuoka Prefecture in central Japan recently unveiled a new unified brand for tea produced in the premier tea-growing region, as it looks to promote visibility and boost competitiveness to solidify its position in overseas markets.

An Australian cold brew tea start-up has taken the out the Best Drink Innovation award at the 2026 World Food Innovation Awards. Queensland’s East Forged overcame global brands such as The Coca-Cola Company and PepsiCo at the event in London.

The Wagh Bakri Tea Group has been recognised with two prestigious accolades by Trust Research Advisory (TRA) a Syndicated Market Research — ‘Most Trusted Tea Brand of India 2026’ and ‘Most Desired F&B Brand 2026’.

Heavy oil prices have doubled over the past six months, placing mounting pressure on Japan’s green tea producers and transport sectors as Prime Minister Sanae Takaichi announced on April 10th that the government will release an additional 20 days’ worth of national oil reserves in an effort to ease supply bottlenecks.