Tea Supplies News

The International Café & Beverage Show (ICBS) in Kuala Lumpur is a place where established brands meet emerging trends. This year, however, one of the most talked-about discoveries for T Hospitality came not from a multinational tea company, but from a 17-year-old entrepreneur presenting a brand that had been launched only months earlier. At one of the exhibition’s most eye-catching stands, visitors were drawn to a vibrant and youthful brand called Yoko Matcha. Its playful id

T Hospitality met Sho Kato, founder of the Japan Matcha Export Organization — a young company that perfectly reflects how the global rise of matcha is creating new entrepreneurial opportunities across Asia.

At ICBS Kuala Lumpur, GuiTea emerged as a major player in the booming global matcha market. Founded in China’s Guizhou province, the company is now the world’s second-largest matcha producer, manufacturing 4,000 metric tons annually. By combining scale, certifications, and competitive pricing, GuiTea is positioning itself as a key supplier for cafés, beverage brands, and hospitality operators worldwide amid the growing global “matcha fever.”

East Forged is redefining ready-to-drink tea through a fusion of culture, hospitality, and innovation. Founded by tea experts Kym and Tania, the Australian brand combines authentic sourcing, creative flavour pairings, and deep tea knowledge to create premium non-alcoholic beverages. More than a drink, East Forged offers a modern tea experience rooted in heritage, storytelling, and human connection.

Single-origin purity, unmatched freshness, and a purpose-driven philosophy have positioned Dilmah as the undisputed leader in the region’s tea service. In the GCC’s competitive hospitality landscape, excellence is measured in details. And few details matter as much as what is served at the table, in the lounge, or in-room—where a simple cup of tea can either feel forgettable or refined. Dilmah has mastered that difference. Today, Dilmah holds an estimated 60% market share in

What World of Coffee Dubai 2026, the region’s leading coffee event, revealed about matcha’s role in GCC beverage culture.

Wilden Herbal representative explains how their patented product Herbpress is currently the only system that transforms an espresso machine into a professional tool for the instant extraction of pure medical herbs, bringing the precision, speed, and ritual of espresso into the world of tea and botanical infusions as a whole.

Photo by Johnny Stephens We spoke with Charlie and Natalie Winkworth-Smith, founders of Saicho, about the emerging interest in tea pairing in the hospitality industry and the vision of the company for the development of this innovative market segment. T Hospitality: Do you consider yourselves pioneers in the tea–food pairing segment, or was your concept influenced by an existing culture or trend? Charlie & Natalie Winkworth-Smith: We've been dedicated to developing sparkling