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Global Tea News
Phuc Long’s Hanoi Gambit: How Vietnam’s Oldest Tea Brand Is Betting Big on a Flagship Store to Challenge Coffee Giants in the Capital
7 February 2026
Vietnamese tea brand Phuc Long, backed by Masan Group, is opening its first flagship store on Hanoi's prestigious Trang Tien Street, marking a strategic push into northern Vietnam's competitive café market after more than five decades of building its reputation.
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