Chinese modern craft tea brand BASAO is aiming to enter premium dining and global lifestyle scenarios by offering a younger, more convenient approach to tea drinking. The brand showcased its modern approach to tea drinking during a recent food culture exchange program in Beijing, serving as the sole tea beverage partner of the event.

Shizuoka Prefecture in central Japan recently unveiled a new unified brand for tea produced in the premier tea-growing region, as it looks to promote visibility and boost competitiveness to solidify its position in overseas markets.

An Australian cold brew tea start-up has taken the out the Best Drink Innovation award at the 2026 World Food Innovation Awards. Queensland’s East Forged overcame global brands such as The Coca-Cola Company and PepsiCo at the event in London.